Agency Experience
Fors Marsh - Arlington, VA
Fors Marsh - Arlington, VA | Senior Account Manager 2 | June 2024 - Nov 2025
Fors Marsh - prime agency for the Substance Abuse and Mental health Services Administration (SAMHSA)
• Project management as the deputy lead for the contract, including compiling with monthly reports and coordination with subcontractor, JPA.
• Financial management for all staffing and media invoicing.
• Project lead for internal staff of 25 people.
• Development of scope of work, deliverables list, and project timelines.
• Facilitation of 5 internal teams to ensure project success.
• Manage creative development process in terms of supporting the creative team with messaging strategy, production, client reviews, and ensuring edits are implemented.
• Quality control and quality assurance for contract deliverables, including all paid advertising materials.
• Paid media support via trafficking ads and reviewing monthly reporting.
• Liaison between creative testing, paid media, evaluation, segmentation teams to implement client requests.
Fors Marsh - prime agency for U.S. Department of Health and Human Services (HHS)
• Led communication with county and city health departments throughout the U.S. to amplify campaign messaging for the Pan Respiratory Virus (PRV) Public Education Campaign (PEC), also called Risk Less. Do More. which was a national, integrated effort to increase awareness of, confidence in, and uptake of vaccines that reduce severe illness from influenza (flu), COVID-19, and the Respiratory Syncytial Virus (RSV) in at-risk populations.
• Trafficking of traditional and digital materials including TV, radio, print (newspaper/magazine), digital out-of-home, social media, digital display, and custom digital/site direct.
• Strategic planning for traditional media creative rotations.
• File organization of paid and organic media assets.
• Coordination with population specific agencies for campaign execution.
• Maintained creative asset tracker of over 5,000 materials and metadata for campaign evaluation purposes.
VML/Wunderman Thompson - Washington, DC
VML/Wunderman Thompson - Washington, DC | Account Supervisor| Oct 2023 - May 2024 | Senior Account Executive |May 2023 - Sept 2023
Wunderman Thompson - agency of record for Boehringer Ingelheim, OFEV respiratory drug
• Managed staff of 2 account management professionals including Senior Account Executive and Associate Account Executive which included weekly status meetings, annual evaluations, and timesheet approvals.
• Led client relationships for Consumer and Health Care Professional workstreams.
• Primary liaison between client and internal team for website development, SEO/SEM campaigns, paid social development,paid digital development, and organic promotional materials.
• In charge of digital media management in terms of coordinating tag implementation, Facebook creative hub uploads, and relationships with external vendors such as Epocrates and Doximity.
• Collaborated with project management team to create project timelines, execute deliverables to spec, and to ensure that projectsare delivered on time and within budget.
Wunderman Thompson - Washington, DC
Wunderman Thompson - Washington, DC | Senior Account Executive | Oct 2021 - Oct 2023 | AccountExecutive | Sept 2021 - Oct 2022
Wunderman Thompson - lead general market contractor for the Health & Human Services COVID-19 Public Education & Vaccination Campaign.
• Led project management, creative, and production teams through development of creative materials across TV,print, digital, social and out-of-home – from creative brief to final delivery.
• Primary liaison between client and internal team for adherence to brief, proof points, claims, and statisticsbased on CDC data.
• Trafficked creative materials to TV, radio, print, digital, social media, and out-of-home vendors.
• Ensured the highest quality control for creative materials from client approval to in-market launches.
• Stakeholder in key client and government meetings.
• Partnered with digital agency Reingold to develop bespoke custom digital pieces such as newsletters, highimpact rich media units, and branded content.
• Developed a quarterly integrated media plan template, that was adopted by client and partner agencies as a tool to improve overall campaign.
VMLYR.com (note VML acquired Wunderman Thompson in Jan, 2024)
VMLY&R - Washington, DC
VMLY&R – Washington, DC | Account Executive | Sept 2020 – Sept 2021
VMLY&R functioned as the original lead general market contractor for the Health & Human Services COVID-19 Public Education & Vaccination Campaign
• Primary responsibility was managing digital, social, and digital out-of-home workstreams for project.
• Updated status documents and lead weekly meetings with media partner Wavemaker, digital partner Reingold, and social media partner Unified.
• Documented standard operating procedures to ensure accuracy of trafficking processes.
• Improved efficiency via creation of detailed Creative Intake Form so that the development of all creative materials aligned with the final specifications needed by each vendor/publisher.
• Account coordination with partner LatinX, Black/African American, Asian American/Native Hawaiian and Pacific Islander, and American Indian Alaska Native creative agencies.
VMLY&R – Washington, DC | Associate Account Executive | Sept 2019 to Sept 2020
VMLY&R functioned as the prime contractor and creative lead on the 2020 Census -Integrated Communications Contract
•. Managed Office Manager in terms of daily tasks, monthly reports, and annual evaluations.
•. Led client travel reimbursement for Census project. In total responsible for billing $1.01MM for the agency. (43% of all travel billed across the project.)
• Assisted in tracking actuals against project estimates for travel process.
• Enforced billing guidelines and conducted quality assurance (QA) for Project Management Office (PMO) and finance teams.
• Documented best practices and disseminated information to teams.
• During travel reconciliation with Census, received $34K of credits from contractors due to in-depth analysis of vendor billing - uncovering several duplicate bills and overbilling to VMLY&R.
• Taught essential skills and helped oversee Office Manager for support with client billing.
Young & Rubicam - New York, NY
Young & Rubicam - New York, NY | Assistant Account Executive – Colgate-Palmolive Global, Assistant ProjectManager – Colgate-Palmolive US | June 2009 to June 2012
• Global coordination for development of TV campaign for product launch of premium Colgate toothpaste brand (Colgate Sensitive Pro-Relief).
• Partnered with mobile agency IconMobile to launch innovative mobile program in the UK across retail and print.
• Spearheaded “Colgate’s Opportunity in the Recession” project with strategic recommendation for executives.
• Presented detailed competitive analysis to Colgate clients based on extensive research.